Chitrashala is a collection of vintage popular culture art and advertisements,
comprising of thousands of dazzling oleographs, lithographs and other forms of visual print art dating from the later part of the nineteenth century to the end of the twentieth century. This stunning collection offers a fascinating glimpse into the vast history of Indian popular culture and its traditional novelties.
The popular calendar culture centres broadly around three themes: religious or dharmic epic scenes, especially figures from the Mahabharata and Ramayana; patriotic (portraits of national heroes and leaders, past and present); and publicity material (advertisements).
Sumant Batra is the Founder and Managing Trustee of Indian Cinema Heritage Foundation. Indian Cinema Heritage Foundation is a public charitable trust set up to establish and operate Indian cinema heritage museum, archive, library, research and resource centre, and cultural spaces. The Foundation undertakes preservation, restoration and conservation of cinema and related memorabilia, artefacts, equipment, books, magazines, other material related to cinema history and heritage. It also undertakes research and documentation of the history and heritage of Indian cinema and its people, and preserve the legacy of the people who have contributed to Indian cinema. The Foundation is documenting the contribution of artists and technicians from Goa to Indian cinema.
For more details, visit www.cinemaazi.com/ichf